We develop according to the concept of Corporate Social Responsibility (business), according to which, the strategy takes into account social interests and environmental protection, as well as relations with various stakeholder groups and at the same time we increase the positive impact on society.

We believe the company should make a positive contribution in helping solve world problems. This is the only way we can succeed.
In 2016, we launched our strategy for sustainable growth, setting out our determination to build a sustainable business for the long term.
We have already seen that this strategy strengthens our business, helping it grow and gain trust and reducing risk and costs.
We will grow our business by building on our strengths – combining our scale and expertise with our understanding of consumers in diverse markets to continue providing brands and services that people want and need.

Purpose, values & principles
Our Corporate Purpose states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact."

We aim to make a positive impact in many ways: through our brands, our commercial operations and relationships, through voluntary contributions, and through the various other ways in which we engage with society"